Vision

To be a leading academic institution in business education with a distinguished scholarly reputation at both the local and international levels, contributing to the preparation of qualified graduates capable of supporting and advancing a knowledge-based economy. This is achieved through the effective integration of knowledge into its academic and applied programs to meet present and future societal needs, and to prepare generations capable of building a better future.

Mission

The College of Business is committed to providing a distinguished learning environment that enables faculty members and students to actively contribute to the development of a knowledge-based economy. This is achieved through the delivery of high-quality education and purposeful scientific research, aimed at preparing competent graduates who can meet the professional, academic, and research needs of society, while fostering a value system that promotes sustainability and enhances the quality of life for present and future generations.

Objectives

The College of Business aims to:

• Offer distinguished academic programs aligned with local and international standards.
• Prepare graduates equipped with the knowledge and skills required for the labor market.
• Promote applied scientific research in various fields of business.
• Develop students’ critical thinking, analytical, and innovative skills.
• Strengthen partnerships with public and private sector institutions.
• Support the transition toward a knowledge-based economy.
• Promote professional ethics, values, and social responsibility.
• Enhance the learning environment to ensure the quality and sustainability of educational outcomes.