The Community Relations and Communications Directorate was established at the inception of Tafila Technical University to serve as the primary entity responsible for fostering effective communication between the university and the local community, as well as engaging with various academic, governmental, and professional institutions. The directorate functions as a transparent mirror reflecting the university’s achievements and initiatives, documenting collaboration with diverse entities, and building trust and strong communication channels with cultural, scientific, and media institutions across Jordan. Its ultimate goal is to promote awareness of the university and respond to inquiries regarding its academic and scientific affairs.

The directorate also oversees the preparation, printing, and distribution of university publications, brochures, and newsletters, while documenting all news, articles, magazines, images, and audiovisual materials related to the university. Its responsibilities extend to receiving feedback and information from the public, utilizing this data to enhance university performance, meet stakeholder needs and expectations, and contribute to building a positive institutional image among both internal and external audiences.

Vision

The directorate places students at the core of its activities, recognizing them as a vital segment of the university community. It aims to enhance their knowledge, uncover their potential, develop their skills, and instill social, cultural, and intellectual values. The internal university community is considered the central focus of the directorate’s work, forming the foundation for all public relations strategies.

Mission

The directorate is committed to disseminating information, ideas, and facts clearly and transparently to university stakeholders, while conveying public feedback and perceptions back to the university administration. It also plans and organizes events and activities targeting both internal and external audiences to maintain positive relationships, influence perspectives, and cultivate a strong and favorable institutional image.

Objectives

• Effectively manage the university’s reputation and enhance its societal standing.

• Strengthen sustainable relationships with the local community, academic institutions, and media outlets.

• Highlight university achievements and activities in a professional and accurate manner.

• Contribute to raising cultural awareness and media literacy among students and staff.

Values

The directorate emphasizes delivering a professional and credible image of the university by:

• Showcasing university accomplishments and activities accurately and objectively.

• Enhancing communication and engagement with the local community and institutions.

• Providing media outlets with accurate and relevant news and information.

• Maintaining professionalism and transparency in all operations and interactions.

Divisions and Units

• Public Relations Division: Responsible for organizing events, managing community engagement activities, and documenting university news and initiatives.

• Administrative Office (Diwan): Coordinates administrative operations and supports internal and external communication efforts.

• Radio Division: Manages the university’s internal radio station, broadcasting educational, cultural, and national awareness messages, as well as announcements related to university events. It also produces and presents diverse media programs that reflect the university’s identity, foster student media skills, and encourage their participation in campus media production, while serving the broader local community.